Relationship Between Audience and Films

Relationship Between Audience and Films

In this movie the Director is trying to get across the message of the irony of the many films it is portraying, it takes the same style of many stereotypical horror films, and adapts it into something else. As the stereotype of the movie is very well known and common, the audience can understand it, and realize the meaning that the Director is trying to get at and communicate to the audience.

This film is a horror, this means it can be seen as a pleasure as well, as the people are watching something that they themselves do not have to experience, making it more enjoyable, as it is someone else's hardship.

In the movie we create a large empathy for the lead character and her companions, as it is these characters that have an emotional background, and throughout the story change and we as the audience respond to that change. Developing with the character, so almost relate to them, this makes a film more pleasurable if we can relate to them.

The complexity of the story, as it evolves from one stage, to a second, and them moves into something even bigger, this drags the audience in, making them feel like they are involved in this in some way. The movie has almost three levels in some way, and because we as the audience are seeing the two sides to a situation, we are interested to learn more as well, which involves watching more and being dragged more into the situation.

The film uses Frameworks if Interpretation to communicate the cultural reference of the stereotypical characters in it, and how they are used as the framework for allot of films of the same genre. The characters all use the same features of their stereotypes and have the same characteristics which considering the film and the narrative is very ironic.

The audience after seeing the film understand the media literacy communicated by the poster, and realize what the message means. The image of the Cabin on the poster communicates how the poster describes the complexity and the levels to the narrative.

This film uses intertexuality to refer to other films, when the monsters are revealed and released from there cages, we see hundreds of these different monsters, and these monsters are all monsters that we would normally recognize from stereotypical horrors, so we make the connection between them and the other horror films that these characters have been in. For example, the giant spiders may make the connection to the spiders from traditional  horror films such as: Arachnophobia, or eight legged freaks. Another example would be the Hell lord and the connection between that monster and the monster from Stephen Kings, Hellraiser.

 

The meaning of the film is communicated to the audience as, turning the situation of the gruesome horror into something mundane, a small office where the characters watch and criticize the horror tropes, which is ironic as they take place on themselves as well. The meaning of the film is simply set out to suggest the predictability of the horror genre, and how it can always be for seen before it even happens. But this movie plays with these rules to define this statement.

The film uses very current new and experienced effects, the monsters are all very detailed and have very well crafted costume designs and props that make the characters both frightening and recognizable as monsters. The CG I, explosions and other effects also are to a high standard, therefore the audience enjoy it more, and are more compelled to go see it. The film apply's the effects to the genre as the horror genre will often use high tech effect to help represent monsters or create the effect of gore and etc.

This film approaches a large audience as in the trailer credits include the name of a famous Director/Producer Joss Whedon, and as this will be the next film he will be part of the production on, it attracts the Joss Whedon fans, they will next want to be going to see that movie.

The audience can after the movie create a Fandom around the concept of it, as these is the key feature and what is the most compelling to the audience, so people could be buying the posters as the poster describes the narrative in a single image. The monsters involved have also been used around the fandom of it, for example in the movie it makes us think of a Unicorn in an entirely different manner, something very dark, evil, which is why people have gone into buying t-shirts of an evil unicorn, as it has a very dark sense of humour which a lot of people like.

 

People have also applied the monsters and idea of cabin in the woods to the use of events and websites, for example people discuss about their favourite monsters on fan made websites, people also use the monsters to base their costumes on at Comic-Con.

The film however does not use any interactivity in anyway, as the audience do not get involved in way.

The fact Joss Whedon is used also adds to the Pre-Post Viewing Experience, making more people want to go see it, other people such as the actors Chris Hemsworth and Fran Kranz, both actors who have appeared in other shows that make them well known, recognizable, so more people get more excited for the movie.

However this film has its own conditions of reception, in that people who have not seen many horrors, and dont understand the idea of a stereotypical horror, will not understand the concept of which this film is trying to get at and explain. This is why some people may view the film differently as they see it differently.

By Stuart Fuller

The Lego Movie-Targeting the Audience

The Lego Movie-Targeting the Audience

The Lego movie is a popular family, adventure, comedy, animation. Based on the story of an ordinary Lego construction worker, this character develops and is intrusted with a qeust to stop an evil tyrant and save the world. The movie appeals to young children because of the toys, bright colour, humour and the adventure in the narrative of it. The movie did however appeal to parents as well, as these would be going to see it with them, so there were parts of the movie that the adult could enjoy, but the children wouldn't understand.

The advert was targeted at all family members, but mostly children. The trailers were bright funny, and used music to target the audience. The posters were also made to be bright colourfull, and to appeal to the target market. The colour is all bright, happy and there is lots of it. The Logos and characters themselves are very colourfull themselves.

On the poster we see the adventure communicated by the explosions, running and various building structures around them, for example a western building, a city scape and even an ocean. The characters on the poster also feature lots of well known icons such as batman, superman, greenlantern and wonderwoman, these are reconisable to children but also people who are older and remember the older toy Lego sets, all of them originating from so many different Lego sets.
 

The lego movie also used a specailly made add brake in between the programs on ITV, and created the normal adverts from Lego. This was used as a publicity stunt. This related to the audience in that it was in between the programs they might enjoy, during family hours. The ads were also humorous, and creative. They grabbed peoples attention and was done at a prime time for family viewing, therefore the whole family viewed together, and advertised what the movie would be about.

The Production also released a new event at the Lego Land resort Windsor, this attracted lots of kids and attention, this event was fun and playful, especially for children. The event created more buzz/hype so more people wanted to go see it. The entire event was based around the story of the movie, so people had a glimpse into what the movie would be like to get them hyped for the movie.

 

 By Stuart Fuller

Production context's part 2

Production Context's
Independent, International co-production and Developing countries

Independent

An independent movie is one that has been produced outside of a major studio, very little influence from any major studio's at all. An Independent film can be distributed or produced by the subsidiary of a major film company.

For a film to actually be considered Independent, less than half of the money that goes into producing and funding its creation can be from a major studio. An independent film can be funded by any method, this includes through your own finances, or through other people.

An example of an independent film that was funded through an other source would include reservoir dogs. The movie started with a budget of just $30,000.00, this all came from Quentin Tarantino's own pocket. Quentin's producer asked him for time to look for more money to fund the project, the producer gave on the script for the project that was to be called Resovoir Dogs to more people, it was then passed around until it ended up in Harvey Kietel's hands. Harvey Kietel then became the character Mr. White, he then went on to become the movies Executive Producer as well, providing a budget of 1.2 million dollar's.

So that an independent film can advertise better, but also gain a larger audience, they often use at least one star in their movie, so that they can gain more audience through the actors fan base. Another way of advertising and funding an independent film is through film festivals, as these give them the chance and opportunity to show them off and earn funding.

The more an independent film wins at independent film festivals, the more likely it is that they will be approached by a distribution company, they will most commonly want the rights to all three.



This will all help with the distribution of the movie. The movie can be distributed in a variety of ways, by a variety of companies. The movie is distributed in three different ways: Theatrical, DVD and Broadcast. Sometimes different companies will control the different parts of the distribution. Other times the different parts of the distribution could all be controlled by the same company.

The different mini major studios will provide more chance of a bigger up front payment, as a distributor they will control the theatrical, DVD and Broadcast release of the product. However this will mean that whatever money a production receives for its distribution will be the only payment. By selling distribution rights separately it provides the opportunity to make additional sales through different distribution methods, making more money and profit.

International co-production

An International co-production is a film made by production companies from different countries. These are great opportunities to open into different markets around the world, increasing the audience size. This can also increase the quality of a production through the sharing of investment's and funds.

International co-productions are made possible through agreements between countries, normally the agreement is set out to achieve some kind of goal this could be economic, cultural or even diplomatic goals.



The key feature of an International co-production is the fact that the production can be considered a national production by each partnering nation, meaning benefits available to both the separate nations television and film industries are available to the production.

The benefits of an International co-production include the access to partner governments and their incentives and subsidies. This could include tax benefits, to encourage film production, helping to produce films that are international, as they share the benefits.

By access to other partner nations markets, we have access to a larger audience, meaning a larger market to appeal to. The access to partner nations could include Locations, cultural benefits and more available technology. But the co-production allows for a better opportunity to use the film as a learning curb.

The problems included with an international co-production include an increased amount in coordination of the production and shooting costs. There is also a cost involved for dealing with government and the laws.

In an international co-production it can also have a difficulty with overall control of the project, they begin to lose specificity and creativeness.

Developing countries

Developing country are often referred to within cinema as the third cinema. Third cinema films mostly involve Africa, Asia and Latin america. Third cinema films tend to involve politics, and government, as these are big issues in these developing countries.

Third cinema was started in 1959 during the Cuban revolution, Che Geuvera supported this revolution. But its profile was raised in the 1960's by low budget, experimental movies, created by groups of Latin American filmmakers.

A very important third world film, La Hora de los Hornos (The Hour of Furnaces), was considered the most important third world documentary. This movie became inspirational, describing the famous Argentinian "dirty war".

African third world cinema will normally concentrate more on the issues of independence and cultural identity. This began with looking at the life of African tribes, but this has developed a lot since then, moving on to show the contemporary life of upper class citizens in the cinema of Nigeria, this is also known as Nollywood.

The Nigerian film industry has developed so much, growing into the role as second largest film industry. This has all risen with the increase of affordable filming equipment, editing technologies. The films are often produced for less then $15,000 and these are often produced in less than a fortnight.

The Nollywood system has only one distribution method, and that is via video CD's, no involvement of cinema. These are cheaper and more widely available, even in the more rural areas of Africa. Not many of these movies are released abroad or in the UK.

Developing countries do however still use the same methods to sell the production, this includes using famous people, famous songs, and any form of iconography.