The Lego Movie-Targeting the Audience
The Lego movie is a popular family, adventure, comedy, animation. Based on the story of an ordinary Lego construction worker, this character develops and is intrusted with a qeust to stop an evil tyrant and save the world. The movie appeals to young children because of the toys, bright colour, humour and the adventure in the narrative of it. The movie did however appeal to parents as well, as these would be going to see it with them, so there were parts of the movie that the adult could enjoy, but the children wouldn't understand.
The advert was targeted at all family members, but mostly children. The trailers were bright funny, and used music to target the audience. The posters were also made to be bright colourfull, and to appeal to the target market. The colour is all bright, happy and there is lots of it. The Logos and characters themselves are very colourfull themselves.
On the poster we see the adventure communicated by the explosions, running and various building structures around them, for example a western building, a city scape and even an ocean. The characters on the poster also feature lots of well known icons such as batman, superman, greenlantern and wonderwoman, these are reconisable to children but also people who are older and remember the older toy Lego sets, all of them originating from so many different Lego sets.
The advert was targeted at all family members, but mostly children. The trailers were bright funny, and used music to target the audience. The posters were also made to be bright colourfull, and to appeal to the target market. The colour is all bright, happy and there is lots of it. The Logos and characters themselves are very colourfull themselves.
On the poster we see the adventure communicated by the explosions, running and various building structures around them, for example a western building, a city scape and even an ocean. The characters on the poster also feature lots of well known icons such as batman, superman, greenlantern and wonderwoman, these are reconisable to children but also people who are older and remember the older toy Lego sets, all of them originating from so many different Lego sets.
The lego movie also used a specailly made add brake in between the programs on ITV, and created the normal adverts from Lego. This was used as a publicity stunt. This related to the audience in that it was in between the programs they might enjoy, during family hours. The ads were also humorous, and creative. They grabbed peoples attention and was done at a prime time for family viewing, therefore the whole family viewed together, and advertised what the movie would be about.
The Production also released a new event at the Lego Land resort Windsor, this attracted lots of kids and attention, this event was fun and playful, especially for children. The event created more buzz/hype so more people wanted to go see it. The entire event was based around the story of the movie, so people had a glimpse into what the movie would be like to get them hyped for the movie.
By Stuart Fuller
Programme not program please, you are not American.
ReplyDeleteThis is almost at a merit you just need to include a paragraph discussing the types of research producers do to find who their audience are, relate this discussion back to your Lego movie example. Good work Stuart you have passed this.